Expert strategy and real support — so you can lead your business with confidence, clarity, and a plan that actually works.
BOOK YOUR COMPLIMENTARY BREAKTHROUGH SESSIONWHAT DOES A SMALL BUSINESS MENTOR ACTUALLY DO?
You know your business has more in it. You can feel it.
The vision is clear. The ambition is real. And somewhere between the ideas, the day-to-day and the decisions, there’s a version of your business that’s even more you: sharper, more profitable, and a joy to run.
The founders who get there fastest haven’t magically found more hours. They’ve found a clear next move, a plan that fits their capacity and aspirations, and someone in their corner who can see what’s too close to see.
That’s exactly what I’m here for. Consider me your secret weapon. And let’s get it sorted.
You started this business because you had a vision. You believed in it. You still do.
And you’ve built something real: customers who love you, a business with a personality that’s unmistakably yours, proof that you can do this.
You’re the boss. You love it. Keeping the wheels turning is your job. Which is exactly why the projects you absolutely know would make the biggest difference keep sliding to next week. And next week never quite arrives.
Behind the scenes, it’s a different picture from the polished experience your customers see. There’s cash flow to keep an eye on, a to-do list that doesn’t quit, and a mind that’s still working full tilt at 10pm because there’s one more thing to figure out. (Very common in founder-led businesses. Very fixable.)
You’re a capable, driven founder, and capable founders don’t need rescuing. They need a second pair of eyes and a plan that fits the way they actually work.
But here’s what I know to be true: you don’t need more ideas, you need a clear realistic plan and the right person beside you to make it work.
I KNOW THIS WORLD FROM THE INSIDE — BECAUSE I LIVE IT.
I’ve spent 20+ years in the luxury goods sector and over a decade running my own boutique business, so I know the juggle between the day-to-day and the bigger picture, and how easily the projects that matter most end up waiting in your notes app.
I’ve built and rebuilt a business from the ground up. Overhauled the financial foundations. Evolved the client experience. Moved premises, changed the model, and transformed every touch-point from end-to-end, from scratch — without a template and without a safety net.
I know what it takes. I can spot the pitfalls. And I know exactly what it’s like to be so close to your own business that the next move is hard to see.
Which is why when someone shares their vision with me, something lights up. My mind is already mapping the path — the priorities, the sequence, the possibilities. I can see what they can’t see yet.
Helping a founder go from vision to clear, confident, and genuinely proud of what they’re building?
That is pure joy. (It’s also a little bit addictive.) And exactly why I built the support I wished I’d had.
IMAGINE THIS…
It’s Sunday evening, and you’re looking at the week ahead with something close to excitement.
Clear. Rested. And ready for the week ahead. Like you know exactly what this week is for.
The big decisions? Made. Confidently, and with a plan behind them.
The Pinterest board you’ve been building for your dream business? Starting to look less like inspiration and more like a hand-illustrated roadmap.
The business you’re building — the one you still absolutely believe in — beginning to feel like the one you imagined when you started.
You’re sleeping deeper. Breathing easier. And your shoulders have dropped from around your ears.
Your customers can feel the difference — the experience is sharper, more intentional, more unmistakably yours. Your team is clearer. Your decisions are faster. And the vision you’ve carried all along? For the first time, you can see exactly how to get there.
You take a day off. A real one. And the business carries on beautifully.
You always knew you were cut out for this. Now you can feel it.
SO. LET’S TALK ABOUT WHAT’S POSSIBLE.
Depending on where you are right now — what feels most exciting, or how much support you’re ready for — there’s a level of partnership designed specifically for you.
From a single focused hour (90 minutes actually — I like to over-deliver) to an ongoing embedded strategic partnership, every offer is built around one thing: getting you from where you are to where you want to be. With a clear plan, real momentum, and someone who actually gets it properly in your corner.
Whatever level of support is right for you right now — here’s what every single engagement looks and feels like:
– Bespoke strategy built entirely around your business, your goals, and your real life — no templates, no generic frameworks, nothing that isn’t specifically and deliberately yours.
– Every session ends with something real and tangible in your hands — a clear next step, a written recap, a decision made. Ideas turned into action, every time.
– Support that doesn’t clock off when the call ends — because the wobbles, the breakthroughs, and the “wait, should I actually do this?” moments don’t keep office hours.
– The kind of thinking partnership that makes everything click — and takes you further, faster than you ever would alone. (Buckle up!)
– And next-level cheerleading from someone who genuinely means every word and wants to see you win — because watching a founder realise her full potential never gets old. (Champagne and glitter cannons on standby 🥂🎉)
SMALL BUSINESS MENTORING FOR CUSTOMER EXPERIENCE-LED BUSINESSES ACROSS THE UK
Shops, studios, salons, galleries, florists, cafés — if you own it, you lead it, and the customer experience is everything, you’re in the right place.
Edinburgh-rooted. London-reaching. Working with ambitious founders wherever you are.
HERE’S HOW WE CAN WORK TOGETHER 👇🏼
Review, Reset & Recharge
£1275 £695
A high-touch, on-site strategy day available across the UK — from Edinburgh to London and beyond — that helps small-business founders step back, see the whole picture, and leave with a clear, confidence-building plan you can actually use.
CLICK TO READ THE FULL EXPERIENCE
MY PROMISE TO YOU:
Working with founders I genuinely believe I can help is pure joy — which is why I’m selective about who I take on. Every engagement beyond the Power-Hour begins with a complimentary Breakthrough Session, so we both feel confident it’s the right fit before we begin.
What I promise to bring to every session is my complete expertise, full attention, and a strategy built specifically for your business, your capacity, and your vision. What I can’t promise is outcomes — because results depend on both of us. I’ll show up fully, every time. The implementation, the decisions, the follow-through — that part is yours. And when momentum dips (because it does, for everyone), I’ll be right there to keep you moving.
WHAT MY CLIENTS SAY…
Real founders. Real businesses. Real results.
“She’s like the best boss I have ever had, without actually being the boss.”— Emily, Strategic Advisor and Executive Coach
“Footfall rose by 77%, weekly sales conversions increased by 80%, and we saw a 184% uplift in sales compared to the same weekend the year before.” — Pirko & Amaury, Co-Founders, Planet A [Read the full story here.]
“You helped me realise I was operating more like a janitor than a strategic business leader.” — Mette Baillie, Founder, Freja Dress Design [Read the full story here.]
“If you’re drowning in your own to-do list and need someone to cut through the noise and get you moving, Sarah’s your woman.”— Katie Després, Constellations Facilitator, Yoga Teacher & Wellness Guide [Read the full story here.]
“You helped me set up a solid structure and before I knew it I was operating a profitable business. I can’t think of a better blessing for a start-up business than having you by their side.” — Lisa, Founder, Beaute at Blo
“I was having difficulty trying to figure where I actually wanted to take my business. You helped me map it out and gave me real direction. You encouraged me to do the work and gave me confidence in myself as a business owner when it felt like a hobby before.”— Vic, Founder, Nomad Make-up & Hairstyling
THIS IS NOT FOR YOU IF:
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You’re still hoping the next course, DIY-tool, or Instagram influencer with a six-figure following will give you the silver bullet that fixes everything
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You’re not quite ready to be honest about where your business really is right now
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You’d rather keep spinning the plates than commit to actually putting a few of them down
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You’re looking for a social media manager, a marketing agency, or someone to run your ads
BUT IF ANY OF THIS SOUNDS FAMILIAR — YOU’RE IN EXACTLY THE RIGHT PLACE:
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You’re the founder of a shop, studio, salon, gallery or other owner-led business where the customer experience is everything, with real ambition and a vision you’re ready to bring to life
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You’re ready for someone who genuinely gets the reality of running an independent, founder-led business, and sees the potential in yours
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You want bespoke, practical, high-touch support — not another course, another framework, or another overwhelming to-do list
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You’re willing to do the work — you just need the right person beside you to make sure it’s the right work
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You’re ready to invest in your business — and you understand that the right support doesn’t cost you money. It makes you money.
BEFORE YOU GO — ONE THING…
The mix of projects, plans, must-dos and urgent tasks will always be there, and left to run the week, they’ll keep winning. The things that matter most will keep sliding to next week. (And next week, as we know, never quite arrives.)
Because ambition without the right support is a very well-intentioned to-do list. Ambition with it? That’s a business that finally looks like the one you pictured.
The founders who make the most progress aren’t the ones who never wobble. They’re the ones who decided they didn’t have to figure it out alone.
You’ve read this far. You already know what you want.
The only question is when.
NOT SURE WHERE TO START?
The 20-Minute Focus Audit is a free self-guided tool that helps you find your one clear priority right now. Get it here.
Prefer people to a PDF? Come sit in on HiveMind — a live small business mastermind where founders solve real things together, from £12.
