Skip to main content

HIVEMIND — WHERE FOUNDERS MOVE EACH OTHER FORWARD.

Edinburgh’s Live Small Business Mastermind For Founders.

A live, peer-to-peer mentoring session where founders spark fresh ideas, share tools and solutions, and get real movement on what matters — so you leave with fresh perspective and a next step you can act on.

SAVE YOUR SEAT

You didn’t build a business to sit behind a laptop figuring how to fix a funnel, trouble shoot operations, or sell out an event or new line. You built it to move, to lead, to make things happen — and sometimes, all it takes is getting among like-minded people doing exactly the same thing.

HiveMind is the small business mastermind that gives founders just that. Peer-to-peer, solution-seeking, and refreshingly creative.

Bring the thought you’re still working out, the idea you’re not sure matters (I’ll bet it absolutely does) — and walk away with the perspective, the blue-sky idea, or the ridiculously simple fix you’d never have landed on alone — from founders who are living exactly what you’re living.

female founder working alone in a small business edinburgh
women networking in small business mastermind Edinburgh

You built something real. People love it. They come back, they recommend you, and on a good day, you can feel the buzz of remembering exactly why you started.

You’ve got a small team, maybe. A partner who supports you. Friends who nod along. But there’s no one who actually gets it — no one who’s felt the specific weight of a quiet Tuesday afternoon, or the particular kind of tired that comes from being the only person making every single call.
The highs are high. The lows are low. It’s a washing machine of emotions, and you’re the one holding it all together, conjuring creative ways to drive the business forward, week after week.
You’ve tried to patch the gap — a Facebook group here, a networking session there. They promised connection and delivered small talk. Some of it’s been good. But most of it’s been “I could’ve been at my desk doing something useful.” 
Because what you actually need isn’t more small talk. It’s real talk, with people who get it.
Your people.
Founders who are living the version of business you’re living (and aspire to live!) — the version where you’re bootstrapping, figuring it out as you go, riding out the quiet seasons that make you second-guess everything, sitting on the idea you’ve had no one to sound it out to.
And underneath it all, the question you don’t say out loud: is it this hard for everyone, or am I missing something?
You’re not missing anything. You’re just missing the right people.

I’VE BEEN EXACTLY WHERE YOU ARE

I ran a brick & mortar boutique for over a decade. (Multi-award winning, one of the Best Boutiques in Europe, if you want the official version.) But behind the beautiful facade, I felt shackled to my desk, and most days looked exactly like what you just read.
I had a small team. I had loyal clients who adored the place. What I didn’t have was anyone who understood the specific weight of running a small business single-handedly — keeping your head up in the quiet weeks, the creative thinking and unwavering tenacity that went into building effective marketing on a budget, working through the decision I was too close to make clearly on my own.
I went looking for a place I could get to easily. Where people with my energy, aspiration, and big thinking, were hanging out. But it didn’t exist.
Sarah Connelly accepting Drapers Independents Award - Niche Retailer 2017
Sarah Connelly's award-winning boutique
Inside the shop - small business owner working with a client
Sarah Connelly - Strategic partner for founder-led fashion & lifestyle brands | Fractional COO, Mentor & Wing-woman
So I built it.
Not a networking session. Not another group. Not another thing to consume.
A real space, where founders bring whatever’s actually on their mind — and leave feeling seen, supported, energised and with solutions they couldn’t have found alone.
I’ve seen the most simple of suggestions change someone’s next move entirely. I’ve watched someone go from stuck to sorted in under an hour, more than once. It’s the thing I wished existed when I was the one driving the desk solo.

So let me show you…

WHAT IF YOUR WEEK WENT LIKE THIS…

Monday already rolled through at a rate of knots — the time you’d ring-fenced for the project you actually wanted to move got stolen by everything else.
Instead of mindlessly scrolling, wondering how you’ll even start untangling it, you’re in a virtual room. A handful of other founders, all building something real, all genuinely glad to see you.
You share where you’re at. Someone spots the perspective you couldn’t see from so close to it. By the time the hour’s up, you’ve got a definitive next step you didn’t have sixty minutes ago — and the rest of your week just got considerably better.
Just picture having direct access to a small group of peers — people who totally get it, who show up rooting for you before you’ve even said what you need, who share their own ‘I’ve been there, here’s how I did it’ insights. People who want to see you win, the same way you want to see them win.
You stop wondering if it’s this hard for everyone. You know it’s not so hard when you’re not trying to figure it all out alone.

Introducing…

HiveMind — Small Business Peer Support

 

A live, founder-fuelled mentoring session. This is the small business mastermind where fashion and lifestyle business owners spark fresh ideas, share tools and solutions, and get real movement on what matters.

 

You’ll gain…

  • Real insights and ideas from founders who’ve actually been where you are right now
  • The blue-sky idea or ridiculously simple fix that would’ve taken you months to land on alone
  • A tangible next step you can act on before you’ve even closed your laptop
  • A seat at the table to share what’s working, ask for what you need, and hype up yourself, your offering, and the founders sitting next to you
  • Proof — again and again — that you were never the only one finding it hard to build a small business

THE NEXT HIVEMIND SESSION IS…

Each 60-minute session is live, online, and limited to just 8 spots — £12* per session, paid at booking to secure yours.
You bring the business thoughts you’re circling, ideas you’re considering, and a notebook & pen to capture the suggestions and insights that you’re excited to put into action.
I’ll bring the prompts, the questions, the direction that gets the room talking.
This isn’t an hour off from the business. (There’s no fear of falling behind here.) It’s an hour spent actually moving it forward.
*This is a founding rate while I build HiveMind’s track record — and the first in the room get first access to what’s coming next, as HiveMind evolves. (Think special edition. Think in-person sessions. Think high-impact HiveMinds that are so energising and inspiring you won’t want to leave.)
SAVE YOUR SEAT

WHAT FOUNDERS ARE SAYING…

“Engaging, insightful, and so well delivered.” — Eteri
“It was so great to say things out loud.”— Angela
“It’s nice (and dare I say rare) when someone supporting businesses has actual business experience and isn’t just employed to support businesses. Check her out!” — Dani
“Your ability to listen, distill, clarify and coach is awesome.” — Heather
“After our session I had zero procrastination and got a TON done. You gave me the boost I needed — you should bottle it up and sell it.” — Leanne
“I got the course set up — thank you so much for that lightbulb moment.”— Mette
Female founder networking online in small business mastermind Edinburgh

SO IS IT REALLY WORTH AN HOUR OF YOUR TIME?

You’ve tried the free Facebook groups. The networking events where everyone’s pitching and nobody’s really listening. The moments where you almost said the thing, but didn’t, because they weren’t quite the person you could think out loud with.
What’s an hour of actual movement worth to you — not an hour off, not another hour lost to scrolling, second-guessing, or searching for the silver-bullet, but an hour spent properly working on the business, with people who offer up exactly what you need?
£12 is less than the coffee & cake you’d have bought (and literally never eat) at that networking event anyway. The difference is you leave this one with a clear next step, not just a business card.
SAVE YOUR SEAT

IS THIS SMALL BUSINESS MASTERMIND RIGHT FOR YOU?

HiveMind is NOT for you if…

 

  • You want to sit back, camera off, and let everyone else do the talking
  • You’re chasing new business contacts rather than genuine peer perspective
  • You want a lecture, a webinar, or content to consume passively
  • You’re not currently running a small-format fashion or lifestyle brand

 

But HiveMind is exactly the room for you if…

 

  • You’re a boutique, gallery, salon, or studio founder building something real
  • You’ve got a lot of tabs open and thoughts you’re circling, but nobody quite right to run it past
  • You want momentum on something real, not just moral support
  • You’re ready to show up, speak up, and back other founders the way you’d want to be backed
Business Woman at Cafe Table

BEFORE YOU CLOSE THIS TAB…

The thought you’re circling right now? It’ll still be there next Thursday. And the day after that. Not because you’re not capable — you clearly are — but because some things only move when you think them out loud to the right room.
The founders who get unstuck aren’t the ones with the biggest ideas. They’re the ones who stopped waiting for the “right moment” to tackle the smaller ones.
SAVE YOUR SEAT

FREQUENTLY ASKED QUESTIONS

What if the room doesn't click for me, or I don't get much out of it?

Here’s what I can promise: I’ll show up fully, bring the prompts and the energy that get a room talking, and hold the space as well as it can be held. What you get out of it depends on what you bring — and on the room, which is different every time. £12 gets you one session. If it’s not for you, you walk away — no hard feelings.

Do I need to prepare anything before I come?

No prep, no agenda required. Bring whatever’s actually on your mind — half-formed, unpolished, real. A notebook and pen helps, since you’ll want to capture what comes up. That’s it.

Can you help if I haven’t started my business yet or if it’s still a side hustle?

Absolutely. Whether you’re in the early stages of bringing a concept to life or ready to take your side hustle seriously, I can help. From initial ideation through to implementation — let’s build something brilliant, together.

Where are you based and can we work together if I'm not in Edinburgh?

I’m Edinburgh-based and work with founder-led fashion and lifestyle brands across the UK — including London, where I work regularly. My Review, Reset & Recharge immersive strategy day can be delivered anywhere, in your space or somewhere that inspires you. Wherever you are, we’ll make it work.

What is a Breakthrough Session?

A Breakthrough Session is a complimentary, no-pressure conversation — a chance for us to explore where you are, what you need, and whether we’re the right fit. You’ll leave with at least one clear, useful insight regardless of what you decide to do next. Think of it as the best business conversation you’ve had in a while — with someone who already gets your world.

Do I need to book a Breakthrough Session if I know I’m ready to jump right in for a Power-Hour?

I’m Edinburgh-based and work with founder-led fashion and lifestyle brands across the UK — including London, where I work regularly. My Review, Reset & Recharge immersive strategy day can be delivered anywhere, in your space or somewhere that inspires you. Wherever you are, we’ll make it work.

What if I don't get "picked" to share?

There’s no picking. This isn’t a queue — it’s a live conversation, and every session is built around real airtime for the people in the room. Even in the moments someone else is front and centre, you’ll likely find the ideas that surface land for you too.

Is this a subscription?

No. Each session is booked and paid for individually. £12 secures your seat for that specific session — nothing recurring, nothing auto-renewing.

What happens if I can't make a session I've booked?

The £12 secures your seat and isn’t refundable — but there’s no penalty beyond that, and no pressure to explain yourself. The next session’s booking link is always there when you’re ready.

Is this coaching, or the same as your consulting work?

Neither, exactly. HiveMind is peer-to-peer — the insight, ideas, and solutions come from the founders in the room, with me guiding and facilitating. It’s not coaching (I’m not holding space and asking you to find your own answers), and it’s not my 1:1 consulting work either — that’s deeper, dedicated strategic partnership between just the two of us. Curious about that distinction in more depth? Here’s how my strategic partnerships and small business mentoring differ from coaching.

Is what's shared in HiveMind confidential?

What happens in the room stays in the room. You can think out loud, share what’s actually going on, and be honest without worrying about who else might hear it. Always.

READY TO STOP SPINNING AND START MOVING?

You’ve read this far — so something in here landed. Maybe it was the Facebook groups that promised more than they gave. Maybe it was the thought that appeared last summer that you’re still circling right now.
Whatever it is, HiveMind is the space you come to make actual progress. Starting now.
SAVE YOUR SEAT

NOT READY TO BOOK YOUR SEAT YET?

Start with The 20-Minute Focus Audit — a free guide to identifying the one thing that’ll move your business forward fastest. Get it here.
The 20-Minute Focus Audit for fashion and lifestyle founders
Sarah Connelly
Privacy Overview

Please click here to read our Privacy Policy

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.