Expert strategy and real support — so you can lead your business with confidence, clarity, and a plan that actually works.
BOOK YOUR COMPLIMENTARY BREAKTHROUGH SESSIONWHAT DOES A SMALL BUSINESS MENTOR ACTUALLY DO?
You know your business has more in it. You can feel it.
The vision is clear. The ambition is real. And yet somewhere between the ideas, the obligations, the urgent tasks, and the never-ending stream of decisions — the things that would actually move your business forward keep getting pushed to next week.
You’re not stuck because you’re not trying. You’re stuck because you’re trying everything at once, carrying it all alone, and terrified that one wrong move could set everything back.
That’s exactly what I’m here for. Consider me your secret weapon. And let’s get it sorted.
You started this business because you had a vision. You believed in it. You still do.
But somewhere along the way, the big vision got sidelined by dealing with all of the day-to-day — the decisions that can’t wait, the endless stream of stuff that keeps pulling you away from the things you know — you absolutely know — would make a real difference.
You’re the boss. You love it. It’s your job to keep the wheels turning. But the mix of thoughts, half-formed plans, and a never-ending stream of must-do’s means the things that really matter keep sliding to next week. And next week never quite arrives.
Behind the scenes it’s a different story to the polished and put-together experience your clients and customers see. The cash flow stress. The exhaustion from holding it all together. The spinning thoughts that ping you awake at 2am, worrying why you haven’t figured this out by now.
And underneath all of it — the question you don’t dare say out loud: What if I’m not cut out for this?
You are. You absolutely are. Completely and without question.
You’re a capable, driven founder who has been carrying far too much, with too little support, for too long. (Sound familiar? I thought so.) The longer it goes unaddressed, the more everything else builds up around it. What starts as a gap becomes a hole. And holes have a way of getting deeper the longer you leave them.
But here’s what I know to be true: you don’t need more ideas, you need a clear realistic plan and the right person beside you to finally make it work.
I KNOW THIS WORLD FROM THE INSIDE — BECAUSE I LIVE IT.
I’ve spent 20+ years in the luxury goods sector, over a decade running my own boutique business, and I’ve felt everything you’re feeling — the toggling between the day-to-day and the bigger picture, the roller-coaster ride of lurching one month to the next, the belief that if you just work a little harder, a little longer, it will all somehow click into place, and watching the projects that matter most stay stuck in your notes app.
I’ve built and rebuilt a business from the ground up. Overhauled the financial foundations. Evolved the client experience. Moved premises, changed the model, and transformed every touch-point from end-to-end, from scratch — without a template and without a safety net.
I know what it takes. I can spot the pitfalls. And I know exactly what it feels like to be so close to your own business that you can’t see clearly anymore.
Which is why when someone shares their vision with me, something lights up. My mind is already mapping the path — the priorities, the sequence, the possibilities. I can see what they can’t see yet.
Helping a founder move from stuck and overwhelmed to clear, confident, and genuinely proud of what they’re building?
That is pure joy. (It’s also a little bit addictive.) And exactly why I built the support I wished I’d had.
IMAGINE THIS…
It’s Sunday evening — and instead of that low-level dread sitting in your chest before the week has even begun, you feel something different.
Clear. Rested. And actually ready for the week ahead. Like you actually know what this week is for.
The decisions that used to pile up and paralyse you? Handled.
The Pinterest board you’ve been building for your dream business? Starting to look less like inspiration and more like a hand-illustrated roadmap.
The business you’re building — the one you still absolutely believe in — beginning to feel like the one you imagined when you started.
You’re not bracing for inbox overwhelm. You’re not running the business in your head at 2am. You’re not putting a brave face on for everyone around you while quietly wondering if it’ll ever get easier.
You’re sleeping deeper. Breathing easier. And your shoulders have dropped from around your ears.
Your customers can feel the difference — the experience is sharper, more intentional, more unmistakably yours. Your team is clearer. Your decisions are faster. And the vision that’s been just out of reach? For the first time, you can see exactly how to get there.
You take a day off. A real one. And the business doesn’t unravel.
You stop wondering if you’re cut out for this. You know you are. And you knew it all along.
SO. LET’S TALK ABOUT WHAT’S INCLUDED.
Depending on where you are right now — what feels most urgent, what’s been sitting on the list longest, or how much support you’re ready for — there’s a level of partnership designed specifically for you.
From a single focused hour (90 minutes actually — I like to over-deliver) to an ongoing embedded strategic partnership, every offer is built around one thing: getting you from where you are to where you want to be. With a clear plan, real momentum, and someone who actually gets it properly in your corner.
Whatever level of support is right for you right now — here’s what every single engagement looks and feels like:
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Bespoke strategy built entirely around your business, your goals, and your real life — no templates, no generic frameworks, nothing that isn’t specifically and deliberately yours.
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Every session ends with something real and tangible in your hands — a clear next step, a written recap, a decision made — not just a head full of inspiration and another overwhelming to-do list.
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Support that doesn’t clock off when the call ends — because the wobbles, the breakthroughs, and the “wait, should I actually do this?” moments don’t keep office hours.
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The kind of thinking partnership that makes everything click — and takes you further, faster than you ever would alone. (Buckle up!)
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And next-level cheerleading from someone who genuinely means every word and wants to see you win — because watching a founder realise her full potential never gets old. (Champagne and glitter cannons on standby 🥂🎉)
SMALL BUSINESS MENTORING FOR FASHION & LIFESTYLE FOUNDERS ACROSS THE UK
Boutiques, galleries, studios, salons — if you’re founder-led, you’re in the right place.
Edinburgh-rooted. London-reaching. Working with ambitious founders wherever you are.
HERE’S HOW WE CAN WORK TOGETHER 👇🏼
Your Wing-Woman in Residence
A bespoke, high-touch strategic partnership for founders who want a trusted wing-woman closer to the business.
When you’re carrying the real weight of running a founder-led brand — beyond what your customer sees, beyond what your team sees — it helps to have someone in your corner who understands both the ambition and the reality.
Someone who knows your business. Someone you can speak to openly, think with honestly, and rely on to help move the right things forward, in the right order, without the overwhelm.
This is not a set programme, a generic consulting retainer package, or more ideas and advice piled onto an already full plate. It’s a closer, more personal partnership — designed to help you prioritise wisely, implement more effectively, and evolve your business in a way that feels aligned, intentional, and commercially smart.
This is tailored support for founders who need a trusted right-hand woman to help them map strategy, navigate decisions, and bring their bigger business vision to life.
What this looks and feels like in practice:
- A regular strategic rhythm so decisions don’t pile up, derail you, or keep you up at night.
- A thinking partner for the ideas you’re not quite ready to say out loud to anyone else.
- Honest, experienced eyes on what you’re too close to see clearly yourself.
- Practical momentum between sessions — not just inspiration on a call.
- Voice and email support when real life moves faster than your next scheduled session.
- The option to have me in your business, in person, when you need more than a conversation.
This is for you if:
- You’ve outgrown courses and cobbling it together alone.
- You want someone who ‘gets it’ — a trusted partner who knows your business, doesn’t flinch at the gritty details, and works with you to bring the bigger vision to life.
- You’re carrying big decisions alone — and it’s holding you back.
- You want a thinking partner and real support — not just another action plan.
- You’re ready to grow — and you know you’ll move faster with the right person beside you.
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This partnership is built on honesty — mine as much as yours. If something isn’t working, we talk about it. If the focus needs to shift, we shift it. And if the engagement ever stops feeling like it’s genuinely moving your business forward, I’ll be the first to say so. That’s a promise.
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Your Breakthrough Session is where it begins — a complimentary, no-pressure conversation to explore where you are, what you need, and whether we’re the right fit.
Ready to have a strategic wing-woman in your corner? Book your Breakthrough Session below.
Investment is tailored to the shape of your support. Partnerships typically begin from £1250 per month.
90-Day Needle-Mover
£1275
A done-with-you quarterly priority project for founders who want to make meaningful progress this quarter.
A high-touch, easy-to-implement strategy and accountability experience for founders who need to stop spinning their wheels, zero in on the number one project that will move the needle most, and finally get progress under way.
Together, we’ll identify the clearest priority for the quarter, map out a realistic plan, and build the momentum to bring it to life — with practical support, tailored assets, and accountability that helps you follow through in real life.
No generic business coaching. No adding more to your plate. No trying to fix everything at once. Just one meaningful focus area, a bespoke plan, and expert support to help you create tangible traction over the next 90 days.
Includes:
- A 60 minute discovery session to identify the one priority that will make the biggest difference this quarter.
- Bespoke strategy development and preparation of your Framework For Success, focused on your chosen goal, including clear priorities so you know what not to focus on, practical prompts and sequencing suggestions, and success metrics so you know what ‘done’ looks like.
- A 90-minute strategy session to walk through your plan, refine the details, and make sure it fits your real-life capacity.
- A detailed 30/60/90-day action roadmap delivered to your inbox, including tailored recommendations, practical next steps, and immediate quick wins.
- x2 60-minute accountability calls to troubleshoot, refocus, and keep momentum high as you implement.
- Light email and voice support between sessions to help you stay on track, ask questions, work through obstacles as they arise, and keep energy high.
- A final 45-minute Check-In & Celebrate Success Call.
- Optional implementation support add-on.
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My promise is that at day 30, we check in properly. Not just to celebrate early wins — but to make sure the plan is working for your real life, your real capacity, and your real business. If something isn’t landing the way it should, we reassess, reconfigure, and get it right — at no extra cost to you. You don’t have to white-knuckle through something that isn’t working. Real progress is our raison d’etre — and I’m committed to making sure you feel it.
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Ready to bring results to life? Begin with a complimentary Breakthrough Session. Book yours below.
Review, Reset & Recharge
£1275 £695
A high-touch, on-site strategy day that helps small-business founders step out of the weeds, see what’s really going on, and leave with a clear, confidence-building plan you can actually use.
This is not another ‘generic strategy from the sidelines’ session — it’s hands-on, practical action tailored to your business in real time.
You don’t need to have everything figured out before we begin. Designed for founders who know their business has more potential, but feel too close to it to see the clearest next move alone, this experience meets your business where it is and helps you make sense of what feels messy, close-to-the-bone, or hard to prioritise.
We’ll start on-site, identifying what’s working, what’s slowing things down, and where quick, high-impact improvements can be made across the customer experience, visual flow, sales journey, and day-to-day operations. Then we’ll step away to a calm, inspiring space to make sense of it all: reset your thinking, clarify priorities, and create a simple, bespoke roadmap for growth.
No generic advice. No more scratching around trying to figure out what to do next. Just expert eyes on your business, practical hands-on improvements, and a clear plan you can actually follow.
You’ll gain:
- A revitalised business direction that feels elevated, aligned, and exciting again.
- Expert in-person mentoring, immediate observations, and recommendations that transform insight into impact.
- A written recap and bespoke roadmap outlining clear next steps for growth, visibility, and profitability.
- Practical on-the-spot improvements to layout, flow, client experience and operational efficiencies.
- That unmistakable spark of ‘I’m really doing it!’ excitement — the one that reminds you exactly why you started.
- 7 days of light email and voice support to address any mindset obstacles, answer follow-up questions, and celebrate your wins.
- A 30 minute check-in call — a virtual follow-up to clarify thoughts and keep momentum high
- Renewed confidence in your direction.
- Optional implementation support add-on.
Perfect for boutique brands and small-format business owners ready for a reset, a creative recharge, and a clear path forward. This is a deep-dive reconnection to your business, your goals, and your growth.
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My promise is that by the time we close our day together, you’ll have a clear, bespoke roadmap in your hands and a renewed sense of direction. And with your written recap, seven days of email and voice support, and a dedicated check-in call at day seven, you won’t be left to figure it out alone afterwards. If anything still feels unclear, that support is there — and I’ll make sure we use every bit of it until it lands.
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Ready to reignite your vision and refresh your business from the inside out? Begin with a complimentary Breakthrough Session. Book yours below.
(Currently £695 — a saving of £580 on the full investment! This price is available for a limited time as I build my client portfolio and case studies. I increase my rates incrementally as I build my client portfolio, so the sooner you book, the better the rate you’ll secure. Available across the UK — Travel is quoted clearly in advance, so you’ll know the full investment before booking.)
Power-Hour
£125
A fast, focused reset for founders who need clarity now.
When you’ve got too many ideas, too many tabs open in your brain, and no clear sense of what to tackle first, Power-Hour helps you spot what matters most, identify your best next steps, and get your business back on track in (just over) 60 minutes.
This fast-action strategy session is ideal for founders who want clarity, direction, and tailored support — without the pressure of a long-term commitment.
Includes:
- A focussed 90 minute fast-action mentoring session via video call
- A written recap of our discussion plus your personalised 3-step priority plan so you don’t need to worry about forgetting anything the moment we hang up.
- 24 hours of light email and voice support to catch those morning after thoughts.
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My Power-Hour promise is that you’ll leave this session with at least one clear, confident next step you can act on immediately. If that doesn’t happen — if you finish our time together and still feel unclear, stuck, or no further forward — tell me. I’ll make it right. No awkward conversation, no small print. Just say the word.
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Ready to jump in? Scroll down to book your Power-Hour today!
MY PROMISE TO YOU:
Working with founders I genuinely believe I can help is pure joy — which is why I’m selective about who I take on. Every engagement beyond the Power-Hour begins with a complimentary Breakthrough Session, so we both feel confident it’s the right fit before we begin.
What I promise to bring to every session is my complete expertise, full attention, and a strategy built specifically for your business, your capacity, and your vision. What I can’t promise is outcomes — because results depend on both of us. I’ll show up fully, every time. The implementation, the decisions, the follow-through — that part is yours. And when it gets hard — because it will — I’ll be right there to get you back on track.
WHAT MY CLIENTS SAY…
Real founder. Real businesses. Real results.
“She’s like the best boss I have ever had, without actually being the boss.”— Emily, Strategic Advisor and Executive Coach
“Footfall rose by 77%, weekly sales conversions increased by 80%, and we saw a 184% uplift in sales compared to the same weekend the year before.” — Pirko & Amaury, Co-Founders, Planet A [Read the full story here.]
“You helped me realise I was operating more like a janitor than a strategic business leader.” — Mette Baillie, Founder, Freja Dress Design [Read the full story here.]
“If you’re drowning in your own to-do list and need someone to cut through the noise and get you moving, Sarah’s your woman.”— Katie Després, Constellations Facilitator, Yoga Teacher & Wellness Guide [Read the full story here.]
“You helped me set up a solid structure and before I knew it I was operating a profitable business. I can’t think of a better blessing for a start-up business than having you by their side.” — Lisa, Founder, Beaute at Blo
“I was having difficulty trying to figure where I actually wanted to take my business. You helped me map it out and gave me real direction. You encouraged me to do the work and gave me confidence in myself as a business owner when it felt like a hobby before.”— Vic, Founder, Nomad Make-up & Hairstyling
THIS IS NOT FOR YOU IF:
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You’re still hoping the next course, DIY-tool, or instagram influencer with a six-figure following will give you the silver bullet that fixes everything
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You’re not quite ready to be honest about where your business really is right now
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You’d rather keep spinning the plates than commit to actually putting a few of them down
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You’re looking for a social media manager, a marketing agency, or someone to run your ads
BUT IF ANY OF THIS SOUNDS FAMILIAR — YOU’RE IN EXACTLY THE RIGHT PLACE:
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You’re a founder of a boutique, studio, salon, gallery, or lifestyle brand with real ambition and a vision you haven’t fully been able to bring to life yet
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You’re tired of figuring it out alone and ready for someone who genuinely gets the reality of running a small-format, founder-led business
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You want bespoke, practical, high-touch support — not another course, another framework, or another overwhelming to-do list
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You’re willing to do the work — you just need the right person beside you to make sure it’s the right work
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You’re ready to invest in your business — and you understand that the right support doesn’t cost you money. It makes you money.
